Erin Manning, MBA
Marketing Executive | Building Brands, Growing Audiences and Creating Demand
I’m a marketing strategist, leader and teacher with a point of view shaped by years of figuring out what works, what doesn’t and what’s actually worth doing. I help organizations make smarter marketing decisions, turn ambitious ideas into meaningful results and build teams that do great work. I’m also available for select consulting, freelance and speaking opportunities.
AWARDS
MARKETING I GET EXCITED TO TALK ABOUT
01.
Brand Strategy & Positioning
Building brands that are clear, relevant and differentiated, with a strong point of view about what they stand for, who they serve and why people should choose them.
02.
Audience Growth & Demand Creation
Understanding what motivates people to take action, then developing strategies that turn awareness into interest, engagement, attendance, loyalty and revenue.
03.
Experiences & Creating Healthy FOMO
Experiences can’t be marketed the same way as products. I focus on translating what happens in real life into compelling stories that help people imagine themselves there and give them a reason to show up.
04.
Marketing Strategy & Decision-Making
More channels, tactics and data don’t automatically create better marketing. Strong strategy is knowing what deserves attention, where to invest resources and, just as importantly, what not to do.
05.
Marketing Leadership & Team Development
Building high-performing creative and marketing teams through clear direction, trust and strong strategic leadership, creating the conditions for talented people to do their best work.
06.
Creating Experiences People Talk About
The best marketing doesn’t always happen before the customer arrives. I’m interested in creating moments worth remembering, photographing, sharing and telling someone else about, turning the experience itself into a powerful driver of word of mouth.
07.
Content Creators as an Extension of Your Team
The best creator partnerships do more than amplify your message. They multiply what your team is capable of producing, bringing new audiences, perspectives, creative skills and credibility to the work. I focus on building partnerships that treat creators as collaborators, not just another advertising channel.
08.
Marketing, Business & the Stuff I Can’t Stop Thinking About
I’m a marketing nerd. I read marketing and business books for fun, listen to the podcasts, save the ads, follow the campaigns and will absolutely watch a movie because someone in it is building a business. Brilliant, weird, hilarious marketing and spectacular failures. I genuinely can’t get enough of this stuff.
Hi, I’m Erin.
I help organizations turn ideas into action that gets results.
I’m a marketer because I genuinely love marketing. I’m a leader because I’ve learned I love helping other people get really good at it, too.
I’m endlessly curious about why people choose what they choose, why some ideas catch fire and others fall flat, and what makes an experience worth telling someone about afterward. I love big ideas, smart people, creative problem-solving and figuring out how all the pieces fit together. At the end of the day, I just really like good work, good people and making things better than I found them.
If your organization is ready for bigger ideas, smarter marketing or a fresh perspective on what comes next, I’d love to be part of the conversation.
There’s More Than One Way to Work Together
Executive Leadership
Strategic Consulting
Speaking & Workshops
Writing & Collaboration
TESTIMONIALS
“Erin is a positive, results-driven and customer-focused leader. Her passion for the customer experience and ability to drive sales stretches well beyond any other marketer I have ever worked with. Her laser-like focus on building & developing a talented, inclusive team, her impeccable attention to detail, along with her deep understanding of analyzing results & linking results to behaviors make Erin a standout manager. Erin is always smiling through even the hardest of situations—that kind of genuine positivity is rare. I thoroughly enjoyed working with her and consider Erin to be one of my mentors in our field. Partnering with her again would be an absolute pleasure.”
Vicki Kennedy-Eastman
Instructor | Digital Media Department Chair | Adjunct Faculty at WSU Tech
“I had the wonderful experience of working under Erin for eight fantastic months. She believed in leading the charge in any project. Everyday she came ready to work and rallied everyone in our department to make any marketing goal a success. When it came to bringing new ideas to the table she never stifled creativity and encouraged constant learning in the workplace. I feel that I became a true professional by watching her example. Her attention to detail and ability to multitask is an admirable quality I constantly tried to emulate. I cannot not a recommend a person more worthy of admiration than Erin.”
J.B. Wilson
Multimedia Developer
“Communication is always important when working on complex projects and she is top notch! I would recommend Erin as an excellent marketing partner.”
Cassandra Bryan
Owner, Cassandra Bryan Design
“Erin and I partnered on a complex website project … From the beginning of the project, Erin provided thorough and concise direction and even delivered pre-planned elements that proved to be quite beneficial to the overall development of the project. I could not have asked for a better partner throughout the entire process, and would happily recommend Erin as a phenomenal marketer.”